At Google we love data. We feel that the more of it you have, the better decisions you’re likely to make. It’s for this reason that we’re excited to introduce Web Attribution, Google TV Ads’ newest feature that, for the first time, allows you to measure the impact your TV ads have on driving traffic to your website. More at google's blog
So how’s it work? Web Attribution links historical website visitation trends from Google Analytics with your TV campaign data in AdWords. By establishing a baseline of typical web traffic patterns, we look for deviations from the norm. Matching these deviations with the
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