Last month, we announced the ability to create both custom and template creatives using the DFP API. Today we’ll show you can use these premium-only features to create richer creatives with custom HTML.
Custom or template
The difference between custom and template creatives is that custom creatives have their HTML snippet set within them, while template creatives are instantiated from system or user defined HTML snippets. Deciding which one to use depends on your network’s needs. If your network deals primarily with traffickers using the DFP UI, it may be beneficial for them to use creative templates in their workflow. The API could be used to retrieve these
More at google's blog
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