This year we revisited* the Customer Journey for Online Travel in the UK. Nielsen used their NetView metered panel to monitor travel research, quotation and purchase behaviour of 50,000 UK panelists in the key sales period, January to March (2010).
We analysed:
· The journey and profile of a purchaser beyond 1st transaction
· The role of paid and natural search, brand and generic keywords on one’s propensity to book
· The relationship between search, research, product and review sites in the journey path
We will be releasing
More at google's blog
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