The AdWhirl SDK provides a framework that allows developers to display banner ads from different ad networks in their iOS and Android applications. You simply tell AdWhirl what ad networks you want to use and the percentage of requests to allocate to each network, and AdWhirl handles the ad requests. But how do you choose an acceptable refresh rate, and what settings should you use for both AdWhirl and your individual ad networks?
AdWhirl has its own refresh rate; when it comes time to refresh, AdWhirl removes the current network’s ad view, chooses a new ad network, and creates a new ad view for that network. So
More at google's blog
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