Edu Blogs

Answering to Our Users

admin — Sat, 19 May 2012 06:31:00 +0000

Last year at IAB’s Innovation Days, I made a number of predictions, all focused on answering one central question: how can we put the user at the center of all that we do? One year later, I think it’s time for a progress report – to hold ourselves accountable and see how far we’ve come. I presented an update on some of my predictions earlier today at Digital Media Summit, hosted by Luma Partners:

Prediction: People will have a direct say in 25% of the ads they see
Update: We’ve seen choice friendly formats take off across the industry. In our own network, engaged views of TrueView skippable ads grew 4x last year. Going beyond ads, we rolled out paywall alternative Google Consumer Surveys, which has already shown more than 300 million surveys, with an average publisher RPM of $12. Given all the innovation, I actually think we aimed too low and that consumers will have a say in well over half of the ads they see.

Prediction:

More at google's blog

Fridaygram: email journey, humans and robots, special space launch

admin — Fri, 18 May 2012 21:19:47 +0000

By Scott Knaster, Google Developers Blog Editor

This week we launched Story of Send, a new site that shows you what happens to your email after you click (or tap) Send. The site is meant for everyone, so you can share it with your [insert favorite non-nerdy reference person here].

Even though Story of Send is designed for all viewers, there are great features inside for us nerds. These appear not just in the text and animation, but also in the form of photos and videos. In particular, take a look at the video At the data center, which you’ll find on the Safe and Secure page, for a rare look inside a Google data center.

We’re used to great technology in our computers and mobile devices. More rarely, we get to see amazing tech that truly transforms lives. Thanks to research in robotics and neuroscience, two paralyzed people

More at google's blog

Hangouts Hackathon: 1 API, 5 developers, 2 weeks

admin — Thu, 17 May 2012 20:10:47 +0000

By Jonathan Beri, Google+ Developer Advocate

Cross-posted from the Google+ Developers Blog

Last week we released an update to the Google+ Hangouts API, which includes several new features and possibilities to build on, like the ability to respond to facial movements in real-time inside an app.

As with any new API, we’re especially interested in what sorts of things our developer friends will dream up, so we’ve commissioned a handful of them to play with it over the next couple of weeks, and to share their thoughts and discoveries along the way. The participants represent a wide range of developers — from agencies like The Barbarian Group to independent developers like Eyebeam alum Aaron Meyers teamed up with OKFocus.

Follow the Hangouts Hackathon with us on the Google+ Developers page, and, if you’re working on an interesting Hangouts API project we’d love to hear about that too. Use hashtag #hangoutshackathon to chat about our work, or

More at google's blog

A look back at a year of innovation in search management

admin — Thu, 17 May 2012 20:10:28 +0000

A look back at a year of innovation in search management

Thursday, May 17, 2012 | 9:42 AM

Labels:
DoubleClick,
Reporting,
Search

6 of the 10 largest agencies now use DoubleClick Search (1)
Agencies using DoubleClick Search see significant increases in efficiency, ranging from 25 to 60% (2). That’s like suddenly finding another few hours in your workday.

We heard a lot from marketers and agencies about what they wanted most from their search management tools. This feedback has informed many of the key areas we’ve invested in over the last year:

Easy, intuitive campaign management
Managing large search campaigns can be complex. With DoubleClick Search we wanted to give search teams a single point of access to their accounts across AdWords, adCenter, and Yahoo! Search Marketing. Gone are days of accessing multiple interfaces, and flipping to and from a variety of spreadsheets and one-off tools.

Better reporting, deeper insights
Today, you have access to more than 90 key

More at google's blog

Update on DFA API Page Size Capping

admin — Thu, 17 May 2012 16:10:17 +0000

Update on DFA API Page Size Capping

Thursday, May 17, 2012 | 6:33 AM

Previously, we discussed extending the set of operations in version v1.18 of the DFA API which will receive a limit of 1000 objects per page on June 2nd, 2012. Additional operations have been added to this set since the announcement. The new list is as follows:

The getPlacementsByCriteria operation has been capped at 1000 results per page since version v1.18’s release. The original post has also been updated with this new list. You can reach us with any questions you may have on our forum.

- Joseph DiLallo, DFA API Team

Labels:
dfa_api,
dfa_v1.18

Answering to our users

admin — Thu, 17 May 2012 11:56:51 +0000

Prediction: People will have a direct say in 25% of the ads they see:
Update: We’ve seen choice friendly formats take off across the industry. In our own network, engaged views of TrueView skippable ads grew 4x last year. Going beyond ads, we rolled out paywall alternative Google Consumer Surveys, which has already shown more than 300 million surveys, with an average publisher RPM of $12. Given all the innovation, I actually think we aimed too low and that consumers will have a say in well over half of the ads they see.

Prediction: Engagement rates across all display ads will increase 50%
Update: This increase in engagement will be driven by two factors: relevance and creativity. While technological innovations continue to improve relevance, we believe rich media will be the key to unlocking the creative potential of digital advertising. According to Nielsen AdRelevance, rich media impressions almost doubled in 2011. We’re committed to helping creative agencies scale and optimize rich media ads with templatized ad units in the latest version of DoubleClick Studio.

Prediction: 35% of campaigns will use metrics beyond clicks and conversions
Update: As we move to a model that seeks to drive engagement versus just clicks, we need new measures of success. We’re working with the industry-wide “Making Measurement Make Sense” (3MS) initiative to establish new standards for brand advertisers to measure reach and engagement. And just last month, we launched the Brand Activate Initiative with several pilots for new metrics — Active View, which shows brands whether their ad has been seen; and Active GRP, the digital counterpart to the gross rating point. We’ve already received interest from dozens of major brands.

As an industry, we’ve made plenty of progress over the last year. With all the innovations to do right by our user, I actually have two new predictions I’d like to add to the list.

New Prediction: 25% of brands will favor digital ads over all other media
This is a pretty bold prediction, considering today this number is probably close to none. So why are we so bullish? First, audiences continue to move online: in 2011, households with broadband internet but with no cable TV, increased 23% (Nielsen Cross-Platform Report Q3’11). Second, so is content: the newly launched YouTube Original Channels alone will introduce 25 new hours of original programming a day. Third, technology is offering new levels of control and measurement: technologies like real-time bidding will allow for improved targeting while initiatives like 3MS and Brand Activate will demonstrate effectiveness. With reach, control, quality content and measurement, I think the real question will become, why wouldn’t a brand name digital their favorite medium?

New Prediction: 100% of campaigns will be integrated everywhere
All signs indicate that campaigns that reach across screens – TV, desktops, smartphones and tablets — are more effective. For example, in a study conducted by Google and Nielsen Multi-Media Labs in September 2011, users who saw a multi-screen Volvo campaign had a 24% higher brand recall than those that viewed their ads on TV alone. We’re increasingly seeing increased interest in buying across screens on our own platforms, like DoubleClick for Publishers Mobile, where we’ve seen the number of impressions delivered double every quarter.

The online advertising ecosystem is complex, and in order for digital advertising to be a medium that provides a great experience for consumers, marketers and publishers alike, we all need to work together. For our part, we’ve invested in hundreds of partnerships to better support publishers, and advertisers, ultimately serve our users. Happier consumers will drive better performing ads, more money for publishers and increased ad spend (including marketing budget) for agencies. I look forward to seeing the continued innovation that this “user revolution” inspires and working with all of you to move towards the bright future I hope we all envision for this industry.

Answering to our users

admin — Thu, 17 May 2012 03:43:39 +0000

As an industry, we’ve made plenty of progress over the last year. With all the innovations to do right by our user, I actually have two new predictions I’d like to add to the list.

Announcing the next series of Learn with Google webinars

admin — Wed, 16 May 2012 23:43:22 +0000

Site Feed

Announcing the next series of Learn with Google webinars!

admin — Wed, 16 May 2012 19:26:55 +0000

Earlier this year, we introduced the Learn with Google webinar program, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, we’re happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar we’ll share tips and how-to’s to help make the web work for your business.

Check out our upcoming live webinars below:

May 23 at 10am PDT: Getting Started with Google Analytics
May 24 at 9am PDT: Building Blocks of Digital Attribution
May 31 at 10am PDT: Introduction to TrueView for YouTube
June 5 at 10am PDT: GoMo: Mobilize your Site with Quick and Easy New Tools
June 6 at 10am PDT: Our Mobile Planet: Understanding U.S. Smartphone Consumers
June 7 at 10am PDT: Introducing Mobile Apps Inventory in AdWords
June 12 at 10am PDT: Get Local with ZIP Code Targeting to Increase Sales/Leads
June 14 at 10am PDT: Search Optimization: Tips, Tricks, and Tools
June 19 at 10am PDT:
More at google's blog

Answering to our users

admin — Wed, 16 May 2012 15:20:02 +0000

Last year at IAB’s Innovation Days, I made a number of predictions, all focused on answering one central question: how can we put the user at the center of all that we do? One year later, I think it’s time for a progress report – to hold ourselves accountable and see how far we’ve come. I presented an update on some of my predictions earlier today at Digital Media Summit, hosted by Luma Partners:
Prediction: People will have a direct say in 25% of the ads they see:
Update: We’ve seen choice friendly formats take off across the industry. In our own network, engaged views of TrueView skippable ads grew 4x last year. Going beyond ads, we rolled out paywall alternative Google Consumer Surveys, which has already shown more than 300 million surveys, with an average publisher RPM of $12. Given all the innovation, I actually think we aimed too low and that consumers will have a say in well over half of the ads they see.

Prediction: Engagement rates across all display ads will increase 50%
Update: This increase in engagement will be driven by two factors: relevance and creativity. While technological innovations continue to improve relevance, we believe rich media will be the key to unlocking the creative potential of digital advertising. According to Nielsen AdRelevance, rich media impressions almost doubled in 2011. We’re committed to helping creative agencies scale and optimize rich media ads with templatized ad units in the latest version of DoubleClick Studio.

Prediction: 35% of campaigns will use metrics beyond clicks and conversions
Update: As we move to a model that seeks to drive engagement versus just clicks, we need new measures of success. We’re working with the industry-wide “Making Measurement Make Sense” (3MS) initiative to establish new standards for brand advertisers to measure reach and engagement. And just last month, we launched the Brand Activate Initiative with several pilots for new metrics — Active View, which shows brands whether their ad has been seen; and Active GRP, the digital counterpart to the gross rating point. We’ve already received interest from dozens of major brands.

As an industry, we’ve made plenty of progress over the last year. With all the innovations to do right by our user, I actually have two new predictions I’d like to add to the list.

New Prediction: 25% of brands will favor digital ads over all other media
This is a pretty bold prediction, considering today this number is probably close to none. So why are we so bullish? First, audiences continue to move online: in 2011, households with broadband internet but with no cable TV, increased 23% (Nielsen Cross-Platform Report Q3’11). Second, so is content: the newly launched YouTube Original Channels alone will introduce 25 new hours of original programming a day. Third, technology is offering new levels of control and measurement: technologies like real-time bidding will allow for improved targeting while initiatives like 3MS and Brand Activate will demonstrate effectiveness. With reach, control, quality content and measurement, I think the real question will become, why wouldn’t a brand name digital their favorite medium?

New Prediction: 100% of campaigns will be integrated everywhere
All signs indicate that campaigns that reach across screens – TV, desktops, smartphones and tablets — are more effective. For example, in a study conducted by Google and Nielsen Multi-Media Labs in September 2011, users who saw a multi-screen Volvo campaign had a 24% higher brand recall than those that viewed their ads on TV alone. We’re increasingly seeing increased interest in buying across screens on our own platforms, like DoubleClick for Publishers Mobile, where we’ve seen the number of impressions delivered double every quarter.

The online advertising ecosystem is complex, and in order for digital advertising to be a medium that provides a great experience for consumers, marketers and publishers alike, we all need to work together. For our part, we’ve invested in hundreds of partnerships to better support publishers, and advertisers, ultimately serve our users. Happier consumers will drive better performing ads, more money for publishers and increased ad spend (including marketing budget) for agencies. I look forward to seeing the continued innovation that this “user revolution” inspires and working with all of you to move towards the bright future I hope we all envision for this industry.

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